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CBS to Offer March Madness Online
for Free
For the first time, the NCAA men's basketball tournament will be
available online for free.
CBS, CBS SportsLine.com and College Sports Television are teaming up
with the NCAA to provide free streaming video rights for out-of-market
game coverage, titled NCAA March Madness on Demand.
Beginning March 16, 2006, fans will be able to watch live broadcasts of
the NCAA tournament from outside their viewing area via NCAAsports.com,
the official NCAA Web site. The effort will be supported by advertising
sales.
The game of primary regional interest will be shown exclusively on the
local CBS affiliate. NCAA March Madness on Demand will feature other
games being played at the same time.
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