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The first independent gambling guide to the best online
casinos!
Multinational Corporations making
deals with online casinos
The online casinos
industry is booming, and different worldwide businesses have decided to
team up with online casinos to crate new revenues and better competitive
advantages in their respective markets. In recent months, online casinos
have been involved in negotiations with software developers,
multinational corporations and even major soccer teams in co-sponsorship
and other marketing and advertising and operations deals. In April, for
example, a few online casinos teamed up with Italian and British soccer
giants AC Milan and Aston Villa, and the online casinos are now the
sponsors of those club’s jerseys.
Online casinos are profitable and now, even Playboy, has taken notice.
What does the famous adult magazine have to do with online casinos?
Well, recently, a leading software developer to the global online
casinos market announced an exclusive three year licensing contract to
launch a new online casinos site featuring Playboy, one of the world’s
most recognizable entertainment and lifestyle brands.
The online casinos and Playboy agreement was reported in a press release
this week and paves the way for Playboy branded online casinos powered
by the game developer’s award winning software. The developer is the
leader in providing services and new technologies to the top of the line
online casinos and the online casinos industry in general. The deal also
includes marketing support, e-cash management, and a host of other
customer support services commonly seen at online casinos.
According to the release, “The site will receive prominent placement in
Playboy's international printed, online and media outlets. The agreement
also enables unique, 'money can't buy' promotions for players, including
Playboy merchandise, invitations to Playboy-hosted events and trips to
the legendary Playboy mansion.
Any online poker site launched under the Playboy name during the term of
the
contract will also make exclusive use of CryptoLogic software.
“With Playboy, CryptoLogic adds one of the most famous names in
entertainment to its elite list of blue-chip Internet gaming brands,”
said Lewis Rose, the software developer’s President and CEO. “It's a
winning combination that met our strict criteria: a recognized brand,
established user base, and global marketing strength.”
In keeping with CryptoLogic's strategy of geographic diversification,
Playboy
plans to market the site in markets around the world, excluding the
United
States. Playboy operates a growing international business, with 21
localized
international editions of Playboy magazine, wireless content available
in over
30 countries and 25,000 retail outlets carrying Playboy-branded products
around
the world.
“Playboy looks forward to rapidly expanding our broadband and wireless
gaming
initiatives.' said Playboy's Chairman and CEO, Christie Hefner. She
continued, “We needed a trusted, respected software provider like
CryptoLogic who can deliver great entertainment with both integrity and
innovation. The result will be a Playboy gaming site that promises an
exceptional experience for players all over the world.”
“Playboy is, quite simply, one of the world's most pre-eminent brands,'
said
A.J. Slivinski, the support firm’s Managing Director. “We're thrilled to
provide software and support services for this Playboy-branded casino,”
he added.
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