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Gambling Advertisements to Prevent Underage Gaming
 

 Bettoo Ltd has taken the responsibility of creating online casinos advertisement while making sure all their legal liabilities are covered. In what Google and Yahoo took as their own project but dropped due to fear of underage users using the URL of the online casinos; Bettoo states that their programs took this into consideration and were able to produce the product. Bettoo’s new advertising campaign uses a user-confirmation system to prevent underage online casinos players. The use of Active-Clix produces a response structure that will only allow people of age to click on the URL’s.

Bettoo’s use of Active Clix is said to be able to prevent under-age people from logging on to gaming sites by challenging them in their responses before they can click on to online casinos. Bettoo basically produces an advertisement pop-up that is feared will be linked on to by underage people, but through putting in a response challenge, the chances of underage users using the advertisement to link on to online casinos has been minimized. Online casinos need to be wary about underage users because of the legal liabilities that come with it. Other than that there is also the problem of withdrawal from the online casinos as they will not be able to withdraw the money if the player is under the age of eighteen. Advertisements that promote online casinos are beneficial but not if they will bring about underage users. That is why Bettoo Ltd has been such a successful system as it takes into account prevention responses from underage users.

Bettoo program director, Chad Noble states that the invention of Active-Clix was to prevent illegal users of online casinos and not to exploit advertising links for online casinos. Advertising sites will now only be directed to those that are not blocked by the Active-Clix program. Noble states that by removing the URL in the adverting site, the players must click on the site and pass the challenge before they can move into the actual online casinos advertising site.

Noble is also quick to state that he is sure Google was doing everything within its legal boundaries and did not do anything wrong but were just unable to handle the liabilities associated with advertising online casinos. For Google, it was not worth the trouble to pursue the online casinos advertising sites as Google is an industry that has far bigger clients. However, for Bettoo Ltd. the use of Active-Clix is a preventive method that allows their advertisement for online casinos to be protected.

As the age of legal gaming comes into question, one wonders if there will be other changes made to sites or site log on to prevent underage people from using the online casinos. The age of players is an example of the ethical issues that comes into the world of gaming and it is important for the gaming websites and their affiliates to make such programs in order to protect online players and themselves. Bettoo is an example of this.

 

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