|
 |
The first independent gambling guide to the best online
casinos!
Casino Marketing Gone Bad
In an effort to do drastic
marketing, a casino company sent emails beginning “Ever thought of
having a concealed weapon permit?” Perhaps in any other situation this
may have worked as it would have aroused curiosity within people but in
the city of Laughlin, this was no laughing matter.
Online gambling sites like to send out mailer so to get people curious
about the features of online casinos. However, this email was in bad
taste as the city of Laughlin had experienced a man killing innocent
people inside a casino in its past. The resort and casino in Laughlin
stated that advertising for online gaming is done in a shock style
announcement that will get people excited to participate in the program.
This specific program was for a land based casino although this style
marketing is notorious among online gaming. This casino was trying to
get email receivers to sign up for a getaway weekend that would put them
in an option to be licensed for gun carriage. Obviously in a city that
is very anti guns, especially when they are in association with casinos,
it did not work well.
The city is so traumatized about guns because in 2002 Harrah’s Laughlin
Casino was home to three people’s death and twelve people’s injuries in
what was a rival biker gang war.
In an interview with media marketer, Mark Coli, Coli emphasized that
this is just another reason why people prefer online casinos to the land
based one. Land based casinos have had bad experiences within them and
even if nothing specific happened within the actual casino, there is a
bad connation associated with it that online casinos do not have. In
terms of marketing Coli states that online casinos are really in touch
with what clients want. However, the land based casinos are a little
behind in this marketing efficiency and may be benefited to be helped by
online casinos marketing representatives. Online casinos use the mailers
often and are very successful with this approach.
Mr. Conrad, whom is the president of Raving Consulting Co., stated that
this is an example of really bad marketing. Mr. Conrad is responsible
for giving his opinions on casinos marketing, land based and online
casinos. He attends many casino campaign shows and does lectures on bad
marketing techniques for land based and online casinos. Conrad stated
that there was many positive marketing campaigns along with the many
mistakes casinos made and online casinos were praised for their advanced
marketing techniques.
Online casinos were reprimanded only for marketing exaggerated bonuses
on their online casinos and were recommended to make their bonuses more
modest and thus, more believable. Online casinos were also warned not to
get involved with pornography as that would make their online casinos
fit into certain prototypes that most online casinos players did want to
get into. Just like land based casinos, online casinos were encouraged
to keep their self-respect and dignity. Marketers need to be wary of
sensitive consumers to certain issues.
|
 |
|
